1. PERSONAL INFORMATION WE COLLECT
1.1 When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
1.2 We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
1.3 Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number. We refer to this information as “Order Information”.
2. HOW DO WE USE YOUR PERSONAL INFORMATION?
2.1 We will process your personal information:
2.1.1 in order to fulfil our contractual obligations and, specifically, to allow you to browse and use the services offered on the Purchase IT website, regardless of whether or not you are a registered user
2.1.2 to provide a response to your replies, which may be automated; calculate estimates if required; fulfil contracts for this sale or purchase of products or the provision of services; provide you with the necessary assistance in relation to products and services you have bought.
2.1.3 for marketing and market research purposes, with your consent, or to involve you in other commercial or promotional campaigns in addition to the sending of newsletters (you can always opt out of these campaigns) relating to other products or services offer by Purchase IT, possibly in partnership with third parties who will never have access to your data without specific consent. Any promotional communications we sent out may include content related to market research. They may be sent by email, social networks or telephone calls.
2.1.4 in accordance with the legitimate interests of Purchase IT, to analyse and improve the quality of our products and services; to manage insurance risk; to guarantee the quality of customer services; to manage the loss and / or destruction of data and unauthorised access; to manage and internally control our activities; to publish on Purchase IT channels any images or videos made during public events (promotional events, trade fairs etc); to carry out statistical analysis on the use of the services and, if necessary, to exercise our right to take legal action.
2.1.5 In accordance with our legitimate interests we may also send you promotional communications about similar products or services to those you have bought in the past and / or based on profile information you have supplied us with. You may object to the send of promotional material, at any time.
2.1.6 to comply with any other obligations deriving from the applicable laws or orders made by the authorities, including accounting and tax obligations, and product warranties.
2.2 The provision of personal information is always optional, but if it is not provided it may be impossible for us to proceed with certain operations, such as those required for the fulfilment of the contract or to provide services you have requested.
2.3 In the context of your use of the Website and / or your written or telephone communications with us, Purchase IT will process the following data:
2.3.1 Data you provide us with: We will process some of your personal details, including your name, surname, the contact details you have supplied us with or used to communicate with us, such as your email address, postal address or telephone number, and any other personal information you may have supplied us with (profile information given during registration on the Website). In certain cases we may process your credit card details, but only for the time strictly necessary to complete a payment.
2.3.2 Browsing data: During their ordinary course of operation, the IT systems and software procedures required to run this Website will acquire certain personal date, the transmission of which is implicit in the use of Internet communication protocols. This information is not collected to be associated with identified data subjects. However, by its very nature, it might allow to identify users through the processing and matching of data held by third parties. This category of data includes the computer IP addresses and domain names of the computers used by users who connect to the Website, as well as the URI addresses (Uniform Resource Identifier) of the requested resources, the time of the request, the method used to submit the request to the server, the size of the file received in reply, the numerical code indicating the status of the reply from the server (successful, error, etc.) and other parameters relating to the user’s operating system and IT system. This data is processed for the purposes of receiving statistical information about the use of the Website and check that it is working correctly. Browsing data may be used to establish liability in the event of any potential computer crimes against the Website.
3. SHARING YOUR PERSONAL INFORMATION
3.1 We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use Shopify to power our online store--you can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy . We also use Google Analytics to help us understand how our customers use the Site -- you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/ . You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout .
3.2 Your personal data may be known and processed by suppliers of Purchase IT, such as the providers of technology services or financial intermediaries, banks, credit institutions, lenders, operators of centralised information systems (risk registers, anti-fraud centres etc.), insurance companies, consultants and freelancers assisting Purchase IT with debt recovery or dispute management, individuals providing packaging, shipping and delivery services or managing the sending of post and commercial communications, in the capacity of data processors.
3.3 International transfers: When we transfer your data to third parties based outside the EU or in countries that cannot guarantee an adequate level of data protection, we will do so after stipulating appropriate contractual guarantees with the third party provider, based on the Standard Contractual Clauses approved by the European Commission.
3.4 Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
4. BEHAVIOURAL ADVERTISING
4.1 As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work .
4.2 You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ .
5. DO NOT TRACK
5.1 Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
6. YOUR RIGHTS
6.1 If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.
6.2 Additionally, if you are a European resident we note that we are processing your information in order to fulfil contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
7. DATA RETENTION
7.1 When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.
7.2 Period of retention of data: Your personal data will be stored only for the time needed to complete the purpose for which it was collected, and in any case for no more than 10 (ten) years from the date of termination of the contract or from the last date on which you made contact with Purchase IT (for example the last time you communicated with us or accessed your reserved area), unless it is essential to keep the data for a longer period of time, in accordance with the applicable laws.
9.1 The Site is not intended for individuals under the age of 18.
10. CONTACT US
10.1 For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at email@example.com or by mail using the details provided below: